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What channels are you using to engage traditionally non connected workers?

Started 13 days ago

We hosted an educational Masterclass yesterday and the big question during the networking session was "What channels are different organisations using for communicating, connecting and collaborating with remote workers (factory workers, retail staff, those on the road etc.,) those without email, access to Office 365?"  

Mobile apps is the only way I have seen this work. Whether its a third party app or the intranet (e.g. Unily's) app. Where I have seen the most success with this is when there is content specifically designed for the mobile audience. One large client was using a third party tool where we reposted certain content for the mobile audience. Because this app was a smoother experience than the intranet on mobile, they were able to get much better response once it launched. There was pushback at first from the varioius comm's teams about having to double publish (no integration between the platforms) but over time, that went away as the analytics started to come in and the time was clearly adding value.

By mobile specific content, short video really took over. Video works so much better on mobile - especially if you can keep it short. And when we did post stories, often it was a short summary of the larger piece living on the intranet.

Knowing Unily's mobile app, I think its done quite well, this becomes that much easier. No double posting. One idea a client and I tossed around was a Yammer group specifically for mobile users where we could post comm's content for the mobile only employees.

Good old fashioned Posters!   I'm a huge fan of a well-designed, bold, poster that hooks you into some other channels.  For example, posters can be used as prompt to look at something in your employee app, or to ask your manager for more info.  Proper posters (I mean, a strong colour, a few words and a strong image).... can really grab attention in an attention deficit economy.