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Email is still king.

Started 13 days ago

Why is that?

I thought this was interesting too and oddly was thinking how it is for me at the moment, because it is where i am and it's where everyone else is. We will also default to what we are most comfortable with at the moment i think. 

Having this very converation with a Client this morning. Trying to get people more enagaged with Yammer and Teams but the HR team still insist on using All Company emails for everything... Its tough trying to wean people off of it! 

Agree Jenny - I think its also because I huge volume of info needs to be pumped out at speed.

Top channel according to the poll we just ran inline. Amazing that we're relying on a 40 year old digital channel still right?

I think in emergencies people do turn to Outlook. But it can only be there for giving key information out and seeding more nuamced conversations in social

Agree with that. Email is an easy way to ensure coverage of what can be a diverse audience, some of which may not have access to corporate devices or even systems. From recent experience it can be the only way in which you can garuantee that everyone recieves a communication simultaneously (ish). 

It's a bit like a comfort blanket for colleagues and communicators and something we are having to use as a core platform at the moment.

From a colleague's perspective, email is more passive, in that they don't need to go looking for the information. An intranet (as an example) on the other hand requires a user to directly seek out the information. From my perspective, it's all an education piece using email as a sign post, and then another channel such as an intranet to host information on an ongoing basis (once users know where to find it).

For many internal customers, email seems to be the only channel they believe in, no matter how much evidence we show that it doesn't have the 100% reach that they think it does. But I wonder if there are some regulatory or compliance reasons. With email they can provide documentation that a message was sent (though I don't know how they could prove that it was received or understood).

@David, I think you've nailed it. For most managers I've spoken with on the subject, when they send an email, they "know" they've communicated with everyone. Their feeling is if they post in Teams/Slack or Yammer or ... they just don't know if their critical message has been seen. Its going to require a cultural shift, that we're rapidly moving through right now, for the other platforms to become message tools of choice. And really, when we get their, those messages won't (or don't for the org's that are there now) go out on one platform. It is a blog post on the intranet, a post on Teams linking to that post... There has to be a cohesive strategy across your diverse platforms with the same message. Sounds harder than it is, but its the reality of the new workforce.

Big consideration for many is likely to be how to communicate easily with employees still at work and also on furlough (including me). Unless your organisation has enabled and encouraged users to access other digital channels using their own device, I suppose email probably still serves as the single one-size-fits-all platform? Any organisations who've already coupled email with measurement can at least get some better insight.

Email will remain.

Its incredibly low barriers to using it. It's ubiquitous. That is a strength.

Furthermore, it's asynchronous. I can choose when to respond. It's easily audited. Might be clunky, but you can visually see the chain of messages. And perhaps oddly, it's private too. Usage of Teams, Slack etc. are public, messy and 'always on'. Sometimes, you just need something direct and simple. 

True we send too many. My personal bugbear: people cc needlessly, devolve responsibility. Or shy away from making decisions. 


Email: dont hate, incorporate!

@David wins the t-shirt logo contest  ;-)

Really, well stated. Its one tool in the toolbox. Not the only tool.

I've drastically cut down on emails to the company this year. We've actually ramped up using Slack as our main communication channel, closely followed by face to face (well, Zoom during lockdown) and all of the calls to action point people to the intranet.

Email is a brilliant invention and I think it still beats many other communication channels because it is asynchronous.  You can communicate with someone WHENEVER you like, without worrying about interupting them, and they can read it WHENEVER they like and reply WHENEVER they like.  It's also relatively easy to measure and track and apply rules to (follow up sequences).  It works offline or online too.