Sorrell and direct communication
I think his point is a salient one, in these Covid-19 times.
It might be difficult to accept as such, but what many brands, organisations, consumers are figuring out is both how to rationalise, find renewed sense of purpose, and be much more honest too.
That requires new forms of communication, not less. It's much like the twitter effect. People get to talk direct to their followers, not around them.
Much to think about.